Undoubtedly, all bloggers want to make sure their work is profitable and successful. It was shown in a study done by Junta42/MarketingProfs’, that even though “51% of businesses have launched a business blog only 40% of users believe their blog is effective.” That’s not good. That’s less than half. What’s the point in blogging if you don’t think it’s accomplishing what it’s supposed to? Furthermore, if you don’t think so, what do you expect your customers to think?
This article highlights “3 Cs of Profitable Business Blogging” – Clarity, Content and Community. They should help you improve the effectiveness of your business’ blogs. So, let’s begin.
You need to ensure your blog’s vision is clear as a bell. Don’t confuse this with the aim or the intention of the blog. Also, remember that you need to share your blog’s vision with your whole team and with others who are interested in your business. There shouldn’t be any unsure or wavering members in your blogging teams in relation to belief in the vision and in the execution of that vision. Neither should there be any blogging strategies that don’t align with or lead to the vision.
You need to know the types of readers you have, know what they need and know what they are looking for, in order to make sure that your blog’s content is interesting and useful to consumers and remember to keep an eye on how engaging or valuable it is to your readers. We know this isn’t the easiest task to do, because as a matter of fact, Junta42/MarketingProfs’ study reveals that about 36% of B2B (business-to-business) companies stated that they found producing engaging content was a huge challenge – one of their biggest actually. Still, you should try to push forward the big picture that your blog paints, through topics, variety and more!
Creating a community is one of the things you really want your blogging to accomplish - for you to do that effectively, you need to initiate and maintain engagements and relations. Engagements are a way to encourage interest and feedback from your audience and from fellow bloggers. That can even lead to improved business decisions and probably even lower costs for your business. Holding your target audience’s attention is crucial. For the audience members who are active participants in your community, offer them rewards and grant them with a sense of ownership – it will keep them loyal to your community.
Try these 3Cs and see how well your business will improve from using them. They may really make a difference. We can help make a difference too! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!