Intent Data Improves Marketing.


You can’t gaurantee that your advertisement will please your audience all the time, but you can sure try to give it a better chance of doing that. There are some ads that people like more than others. Why? Because customers usually prefer those that they can relate to or that can cater to their needs. Make a personal appeal to your audience, one that is more likely to draw them in, get sales from them or get them to show you off to their friends.

  

With knowledge of the previous information, the task is to now figure what the customer plans to do now or in the future – we must figure out the customer’s intent. Search marketing helps you do that with the comncept that what a clients searches for is a reflection of what yo’re interested in.

 

Programmatic marketing gathers data about anonymous behavior online. Simply observing the sites and product pages that your target consumers are visiting, can show you what a customer is interested in. Even social websites like Facebook give hints about the intent of customers. When you send a URL via email or when you pin something on Pinterest, it does the same thing.

 

Keep in mind, however, that customers do not want to feel pressured or stalked by your online ads. They will appreciate your advertisement, until it starts reappearing all over and all the time. Market in moderation! You may or may not be an expert in the field of online marketing, but we surely are! We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!

Back to previous page

Article Categories



join us on Facebook

Get a free SEO audit in Ottawa

Looking for printing in Ottawa?

interviews with local businesses

View our website design work and graphic design samples of work from projects we've completed