It is thought that brand voice is actually a very important part of marketing. How you say things has a great effect on how it is interpreted and how well people respond to it. It can either make people more interested or less interested. It’s both what you say and how you say it. Make your content better!
Studies show that 69% of B2C companies are creating more content than before and 77% of them are using content marketing. Even though you feel like you need more content to be better able to compete in today’s marketing world, you don’t. You just need good writing with better content.
What is good writing?
Good writing is simply telling a good story with engaging content. This can be really challenging to content marketers from all areas. You have to know what it is that your clients need and want and you have to be able to portray in an extremely convincing and intriguing way, that your business has the best solutions for them.
This may not sound too good but the truth and the fact of the matter is that you need to get inside their heads. This is the point where you use a brand voice. Here are the steps that you should use to help you do that:
- “Figure out” who you are.
- 2. Write down who you are.
- 3. Re-frame the character that you want to present to your audience.
- 4. Do not dilute your brand voice or character.
- 5. Make all the details matter (in an interesting way).
These probably aren’t the first things that come to mind as content marketing strategies, but they are more important than you think. You will see the difference in the content you offer and so will your audience. What a great tool to make it more efficient for you to relate to your audience. We can help you with that too, because we’re focused on offering services in website design, marketing, SEO, social media, branding and more! By calling Creative Designs, you can help us to help you make your job easier and more successful!