How is public relations related to content marketing? Well, a big part of content marketing is public relations, actually. To get your business content out there, you have to appeal to the public or as marketers call it, your audience. How would you encourage traffic to your content if you don’t relate to the public effectively? It’s virtually impossible.
In the context of public relations, we can define content marketing as, “the planning, creation, and amplification of brand and customer focused narratives that drive measurable business outcomes.”
With a combination of the two, you have a greater outreach advantage. “[By combining combine the ability to incorporate key messaging into content stories with marketing level accountability – [you get] a clear competitive advantage over PR or standard content marketing by itself.”
Newsroom, Blog Posts, Press Releases, Case Studies, Social Content, Newsletters, Contributed Articles, White Papers, Events, and Video/Image/Audio – these are all examples of content types that Public Relation experts have created.
- Content Marketing tells stories to the audience. This is a great way to get your content out there and an even better way to tell the audience your story, would be to recruit experts in public relations and communications to do that.
- Public relation professionals can use corporate journalism to help your brand to create gripping content, which will in turn initiate a call to action, which may include a purchase, a share, a referral or more.
- The experts in public relations can easily identify and engage influential entities to achieve different marketing outcomes. By using “a model of Attract, Engage and Convert", companies can make more effective plans, they can put better structures in place to execute and perfect their content-based public relations programs’ performance.
So if you’ve never considered integrating your content marketing with public relations, let today be the day that you change that. It can really make a difference for your business. We can help make a difference too! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!