As a marketer, you need to remember that your audience has certain expectations of you. They expect you to provide them with comprehensive, relevant, informative, interesting and useful information in your blogs. They want information that is going to help them solve a problem or relieve themselves of a certain discomfort.
However, many times, marketers fail to do that, often making mistakes that result in content that is “bland, empty, awkward or confusing.” That’s why we’ve compiled several clichés that we think are necessary to avoid in order to produce the best quality content for your audience.
· Writing a mile-long introduction: It’s great to start off your work the right way, by giving a general preface to the content; but it’s never a good idea to let the introduction take up half of the article you’re writing. Stay specific, get straight to the point, then end your introduction.
· Saying stuff like “we all know...”: That’s a lame tactic. It doesn’t add a sophisticated tone to your work at all. It’s not the only way to state the obvious in an article. Find a more clever way of doing that and add a little extra credibility to your post. “We all know…” doesn’t convey a sense of authority at all.
· Saying stuff like “In this article, I will…”: That’s another bad habit. We so often use it as a transitioning phase from your first subheading, into your article’s main body. A better option would be to use phrases such as “read on” or “read on to learn…”
· Rhetorical Questions: Yes, these may seem effective and thought-provoking, but they can just be plain-out annoying. Readers may interpret them as questioning their intelligence. A better idea would be to turn those questions into statements.
· Acronym Alphabet Soup: You don’t want to have so many acronyms in your work, which it looks like an alphabet soup. They can be confusing. One single acronym can mean different things to different people so you need to be cautious. Keep your audience’s characteristics in mind and spell out the acronyms before you use them to substitute throughout your work.
Don’t make these writing mistakes anymore. Call us, so we can work on this together and help you make a positive impact on your business’s success! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!