Marketing Expectations vs. Marketing Reality

If your reality does not match up with what we expect, we are likely to become disappointed. This can happen (unfortunately) more times than we would like it to.


That shouldn’t stop you from taking risks and trying to move away from your regular programming, in order to better your marketing outcomes. When trying to incorporate social media into your regular marketing routine, you may indeed experience these moments of disappointment. There are however, benefits of doing so. Some of which include:

-          Lead generation

-          Increased exposure

-          Development of loyal fans

-          Increase in website traffic

-          Access to marketplace insight


We expect things from setting publishing expectations, such as assuming that you’ll have endless content and you’ll always be publishing. In reality, this is not the case – you won’t be publishing as much content as you want to. If you create a routine for publishing on your social media platforms, then your customers will know when to expect something from you and they won’t stop focusing on you when they aren’t getting a constant, random stream of content.


When assessing organic conversions, we assume that in no time, customer contact forms will be pouring in. NOPE. When you’re social media presence is good, it will bring a lot more traffic to your website, not necessarily immediate conversions. Add other marketing tactics to your social media network, and you’ll be able to achieve more conversions from the traffic that is flowing to your website.


You also expect that responding to brand mentions and requires is quick and easy, in relation to effective community management.  Unfortunately not - this can be a heavy workload. That’s why it’s a good idea to use social media monitoring tools to help you out with this.


When you want to improve your advertising effectiveness, you would think that you’ll get more conversions for your social media site, but this isn’t necessarily the case. “Social advertising merely provides access to more people; it doesn’t change the quality of your message.” That’s why you need to do things like make sure your message is unambiguous, use strong visual resources, beta test your ads by publishing them organically, switching up your ads, use platform targeting features and making ads mobile-friendly.


You think that you can publish the exact same social messages on every platform, but you can’t.  The “one and done” approach doesn’t work. Why? It’s because not all people use social media sites for the same reason. You have to learn your audience and learn about the social media sites they use so that you can be sure of how to post your content on each site. That way you’ll be more likely to cater to their needs more effectively.   


Don’t get disappointed. Use these pointers, because they can impact your business more than you know it. Call us, so we can work on this together and help you make a positive impact on your business’s success! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!


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