ATTENTION ALL BUSINESS-OWNERS: There’s a new technology on the market! It’s called mobile wallet and it’s making a big effect on marketing. Mobile wallet is technology that exists within your mobile device, that is all about payment software and it speaks wonders for the growth of digital marketing.
A Forrester Research Report, as of February 2015, stated that in the past 3 months, U.S. mobile phone users, who had accessed mobile wallet, amounted to 3%. The report goes on to say that by 2018, this 3% should increase to about 15 – 20 percent.
Mobile Wallets and Consumer Behavior
· Mobile wallets will become more popular to local search because their convergence seems to be what consumers want, based on their behavior.
· Google’s report shows that peoples’ search for different products and services near their vicinity has increased about 34 times, since the year 2011 and in 2014, it has almost doubled.
· In late 2014, about 80% of Google’s “near me” queries surfaced from mobile devices and about 78% of local searches resulted in offline purchases.
· Vibes, a mobile technology provider, noted that over 50% of customers want to get weekly content from mobile wallet.
· 70% desire saving an offer to mobile wallet when they see one they like.
· The Forrester Report even says that about 57% of adult smart phone users want to receive rewards and loyalty program points from mobile wallet.
Mobile Wallet Technology
- Technology is improving the use of mobile wallet for consumers.
- Major credit card companies accept Apple Pay, for instance. Even Disney and Whole Foods have seen a 400% increase in mobile payments because of Apple Pay.
- Even PayPal and Samsung are mobile wallet-believers.
When the customers adapt the mobile wallet technology and begin interacting with the brands, then local marketing can really be improved. If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!