Every good marketing strategy needs a good story. Good stories are what your customers are willing to hear. If it doesn’t sound like it’s worth listening to, then it wouldn’t make your company seem like one that’s worth their time. That’s why you need to stop making your company the hero. You need to forget about telling your story and focus more on telling the customer’s story instead.
Here are some think about in relation to telling the story of your company, as opposed to telling the story of your customer:
- Think about a good advertisement. Why was it that ad you chose?
- Did that ad cause you to identify with the company that created it?
- NO - it didn’t. Why? Because the best ads are the ones that make you identify with the customer first.
Your story should have a BEGINNING that shows that the company can relate to the customer. The company understands what the customer goes through every day, how he/she behaves and what their environment is like. Get up-close-and-personal about their feelings, fears or anxieties and then become creative with that information.
Next you should have a MIDDLE that doesn’t push a solution down the customer’s throat. They want to feel like they’ve come up with a solution for their problems, on their own. It’s a form of empowerment, which customers love to identify with.
And in the END, the customer (who should be depicted as the hero in the story), decides to use your company as a means to solve the dilemma at hand. After that, he/she can find closure and can live happily ever after.
It’s not the end for your company, though. Follow these tips. They can really make a difference for your business. We can help make a difference too! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!