Believe it or not, email and social media go hand in hand, despite all their differences. Email is pretty much the elder, more solid platform, while social media is a much younger, more unpredictable platform. That doesn’t mean that they can’t work together to uplift the business on a whole.
In fact, a great way to achieve a common goal with the two is by using Facebook ads to boost your email marketing campaign. A combination of both of their strengths can make a big difference in your marketing results. By promoting your email on Facebook, you’ll be glad to know that your message will be exposed to new viewers who are similar to your current supporters.
So what are the types of emails you should focus on when you want to have them advertised on Facebook? The most effective types are:
- The emails with the seasonal offer: This will get you a lot of attention because of the timely nature of its offer. It makes people think ‘If I don’t take this opportunity right now, I may never get it again!’ and that’s the kind of attention you want to gain. You want the sense of urgency alongside your offer.
- The emails with upcoming events: You definitely want a sold-out event for your organization. You don’t want to spend time and energy on putting together an event that no one knows about. So when promoting an email like this via Facebook ads, make sure you include all the details like the venue, time, price, contact info., dress code and more. If you need to put a link for registration or for more information, add that too.
- The emails with major announcements: Get an announcement out in a much quicker, more widespread way with a Facebook ad and ensure that people who don’t know about your company can easily interpret the announcement.
- The emails with deadline reminders: We’re back to that wonderful sense of urgency. You want to promote a drive, a call to immediate action for persons to take advantage of the deal you are offering, that’s quickly running out of time.
These are all great ways that email marketing and Facebook ads can benefit your business. If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!