No one, no matter what the job, wants to work hard in vain. You want to know that your energy, ability, time and money are being contributed towards something that’s worth it. You want to know that all those long days and sleep-deprived nights will pay off. You want to see a profit come from all the hard work you’ve done. So our question is: why not measure your work and see how well it’s pushing your business forward, step by step closer to your goals?
You should be able to measure it and document it, in order to demonstrate it to the proper authorities. You need to measure your blog’s impact on your audience’s engagement and on your blog’s impact on your pipeline. Track your blog metrics for the next three months (at least), in order to get a good idea of its success. Use these to help you do that:
- Production: This blog metric will help you to build a basis for the return on investment analyses and they will also help you manage your blog budget. You need to check the:
- Supply chain
- Posting frequency Time
- Writer-specific metrics
- Performance: If you’re ready to set internal goals, this is the data follow. The metrics should include:
- Pipeline Impact: This can help you figure out how your blogs are affecting the marketing and sales pipeline. Use these metrics to help you monitor:
- Marketing pipeline
- Sales pipeline
- Return on investment
Ensure that you begin with the metrics that are easier to track, like the engagement and retention metrics. Afterwards, you can move to some of the more difficult ones, like the marketing and sales pipeline impact. If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!