If you’re a business owner who doesn’t think customer feedback is important, then we’re sorry to say this, but – that’s crazy! You need to know what your customers think, how they feel, what they need and what your business needs to do to keep them satisfied. That’s what surveys are all about.
Doing the survey is one thing, but doing it so that you can get accurate and useful information from it is another thing. That’s why you shouldn’t make these types of mistakes that can unfortunately alter the results in your survey.
- Irrelevance: Constructing questions that are not relevant to the goals you have, First of all, you need to have strategic goals in the first place, and then you need to learn about your customers so that you can figure out what they need or expect of you.
- No relation: The questions you ask should relate to the information you seek. If you make questions that really don’t give you what you want to know, then you’re wasting precious time. If you suspect that people aren’t satisfied with a particular service or product you are selling, you should ask them if they are satisfied and if not, ask them to state the reason why.
- Careless wording: You need to ensure that your readers full understand your questions. If you use very specialized words or phrases, which can just lead to confusion and misunderstanding and you will not get the accuracy or completion you desire from your survey results.
- No pre-testing: When doing surveys, you don’t want to send out all of your surveys to all of your contacts at once. You should pre-test a batch of them. Send a few surveys to some customers and see how they react to it. Were they confused? Did they think it was too wordy? Did you get the feedback you were looking for?
- Lengthiness: Your customers do not want to sit at their computers or mobile device for half the day, completing a survey online. They’ve got things to do and the longer the survey seems, the less likely they are to complete it. Try to keep it short – like around 10 to 12 questions. You can always ask them for their input on a particular topic another time; just don’t keep them too long.
- No analysis strategy: If you don’t have any idea how you’re going to analyze the data you’ve collected then woe is you. You must have all the data you need. That’s why it pays to look ahead of time and make a plan that covers all aspects of information that you will need in your survey.
Don’t make these survey mistakes. Doing a proper survey can really make a difference for your business. We can help make a difference too! You may or may not be an expert in the field of online marketing, but we certainly are. We can help with whatever your needs may be. All you have to do is give us at Creative Designs a call and we can help you with that and much more. Call today!