Well here’s some interesting info: Did you know that on most typical websites, over 50% of the visitors leave the website in less than 15 seconds? That’s right if they don’t like it, they move on…and quick!
That should be a sign to you that somewhere, somehow, something’s not right. Digital marketers have to make the effort to advertise their business as exquisitely as they can. That’s what represents them and that’s what customers evaluate first. Remember, a first impression is a lasting impression. So, if your website is bland, boring and isn’t helping the visitor. Then they would probably think the same about your business.
Think about it this way, most of the people who have left your website in less than 15 seconds are likely to be the same people who walk right by your actual business place without even bothering to come in. That’s what can happen, so get it right. Here are three of the most common reasons people leave your business’s website so quickly:
- They’re tired of the same old monotonous content. Not all people are into one specific kind of media type, so you have to keep it different and interesting, in order to cater for all of the visitors you intent to acquire. Try all sorts of different things like “videos, photos, podcasts, slideshows, infographics, social content, blog posts” and even different authors too (different people have different styles, so that always keeps things fresh).
- Your site has bad navigation. Your site should be quick and easy to go through. You may have a great website, but if it’s confusing or it takes a really long time for you to get to what you’re looking or, then what’s the point? Your visitors weren’t searching the internet, to find solutions to their problems on a website where they’ll have to search far and wide to find solutions to their problems. Do you get what we’re saying? They want quick and easy access to what they’ve been looking for, so make moving around and locating stuff on your website easy for your visitors.
- You don’t stay in touch. Good communication is the key in any relationship, especially in client-business relationships. People have to trust you and be motivated by what you can offer them, in order for them to want to stick with your business. Asking for feedback, featuring popular project ideas, sharing exclusive offers and launching new contests are all ways that you can communicate with and encourage visitors to stick around your website too.
Try fixing these glitches and see how far it gets your website. If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!