Content marketing is always evolving – new tactics, new strategies, and new tools. It’s a pity that sometimes, as marketers we forget about the older tools that have taken us thus far and are still very capable of taking us even further. One of these tools is the newsletter.
A newsletter is a publication that is regularly distributed to its subscribers, keeping them updated in relation to one main interesting topic. Many companies find it very efficient to send out a weekly newsletter to their email subscribers, constantly updating them on events and keeping them satisfied with relevant content.
B2B and B2C are embracing newsletters even more, especially in light of the fact that content marketing has become more and more essential in digital strategies. In the year 2014, 80% of B2Bs and 76% of B2Cs were utilizing newsletters for outreach. Those figures climbed 3% and 4% increases, respectively in the following year.
No matter the style of the newsletter emails, whether simple or complex, they need to have these very important features:
- They must be mobile friendly in design. Most people aren’t constantly sitting and looking at their computer screens all day. They are using their mobile devices to interact on their email accounts. Your designs should be able to work well on the mobile devices of the email subscribers they are sent to.
- They must be infused with personality. Your subscribers would like the feeling that their emails are coming from an actual person and not an automated service. Don’t just resort to combining a list of your best articles and sending them to your subscribers – take the time to construct a well-designed, informative and trendy newsletter to send out to your followers weekly.
- They must have personalized subject lines. You can use marketing tools to customize each email message you send to your subscribers. Most people will be drawn to click on emails that mention their names r the names of their employers, so that’s a good idea to include either or both of them in your newsletters.
Try putting more focus, effort and energy into your newsletters and see what happens. If you need more help in this field of marketing, you can give us a call! Our website marketing company understands how to master the skills that relate to SEO, email marketing, social platforms, content, coding and more. Check us out today for all of your social media needs and more! We’re always willing to help!