Steps You Can Use To Grow Your Customer Database

Your customer list or database is pretty crucial to anything you plan to do for your business marketing. The more potential customers you have, the more likely you will be to succeed in marketing to them.


Marketers aim to contact as many people as they can at a time. This isn’t exactly very easy and it usually leads to marketers purchasing or renting an email list. We want to show you how to grow your list without actually having to buy or rent one. You just have to follow these three steps.  


  • You need to “optimise your web sign up”: This is actually quite important, especially since you can easily get your web sign up wrong. That way you can avoid any possible problems that may arise in the future. You should try to optimise your form so that users will feel more persuaded to give you their information. You should also, make sure that visitors can clearly see your sign-up form and make sure that it’s easy to understand. Also, add a preference centre and use double opt in as well.  


  • Try to “grow your list organically”: Don’t depend on other business’s lists to grow yours. Be innovative and think of creative ways yourself. You can do things like offering your users something in return for giving you their data. You can also make use of social media – ask people to sign up for email newsletters on your social media profiles. Making it a competition is another great, fun way to build your email list as well. Other options are to promote at events and to use in-store opportunities.


  • Ensure that you “manage your list”: Although your list may seem to be improving quite well, you’d be surprised at how quickly it can shrink right back down, because of simple things. Always remember to do things like keep your work neat and check for spelling or grammar errors. Don’t forget to clean up your list of the email addresses that only offer hard bounces. You should also consider unsubscribing email addresses that aren’t beneficial to them and refreshing or updating their email list data as well.


We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!




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