How To Increase Your Contact Form Conversion Rate

You need contact forms to get people to connect with your website. There are a lot of things that you can use to interact to your site’s visitors, but they won’t have the effect that your contact form will. It is the place where your users can come to get into direct contact with you and that’s exactly what you really want.


That’s why it’s important to figure out how you can increase your contact form’s conversion rate and that’s why we will help to show you this in this article.


·         Keep it simple: The less fields you use in your form, the more likely you are to get conversions. Users will be turned off by the number of details they have to fill out when it comes to the contact form. Try limiting the fields in the contact form to about three. That’s right – if you had four fields and you decreased that number to three, you will be more likely to increase your conversion by about 50%.


·         Make it trustable: Your visitors will most likely be uncomfortable with having to give you all their personal information in your contact form. It is especially uncomfortable when the (very long) contact form is the first thing that pops up on their screen. You need to focus on increasing trust in other ways if you feel like you need to have those fields of personal information filled out in order to contact your visitors.


·         Help them as they go along: Certain companies do require specific information from their visitors and the best way to get that is to give them guidance along the way. Nudge them into the direction of the contact form.


·         Lessen the friction: This should be one of the main focuses of your contact form design and there are some specific elements that you can include in your contact forms to help to improve the conversion rates and reduce friction.


·         Make it mobile-friendly: Your mobile audience should be one of the initial focuses of your contact form design. The quality of the mobile experience that your visitors experience when they meet up with your contact form is extremely important.



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