Your website’s homepage is what’s going to greet your visitors when they come to your site. You want to impress them, right? That’s what we thought. There are a lot of ways you can do that, but it can be quite challenging.
Your homepage doesn’t just have to welcome your visitors – it also has to support the secondary pages on your website. Now some websites are bigger than others, but it doesn’t really matter the size of it, as long as you approach writing your home page well. We’ll gladly show you how.
- You need to use your principal homepage headline to show users what your site is really going to offer you. You have to remember that your visitors, especially the first-time ones are actually looking for something, like a solution to your problems. They are hoping your site can help them find that. Your homepage has to promise them that if they go further, they will find what they’re looking for.
- In your homepage’s headline, you should add some short, introductory text to help expand on and explain your headline. This may simply be an extension of the principal homepage headline that’s aimed at showing visitors that what they need is right there on your website.
- Make it easier for visitors to find what they’re looking for. Help them find the secondary page they desire. Make your page’s links easy to find when visitors land on your homepage. Don’t overdo the number of feature links you add, unless they are meant to specifically serve the needs of your visitors.
- Unless your brand has been internationally recognized and is trusted, then you need to make an effort to ensure that your visitors (especially first-timers) feel comfortable. Reassure them with third-part seals, amongst other things and ensure that your homepage looks professional and that the tone of your headline doesn’t seem to be too eager to sell them a product or service.
We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!