The Key Elements Of A Website Homepage

Your homepage is your one, big chance at instantly impressing your visitors. Nothing else matters as much as the first impression that your homepage gives to your visitors. That’s why you need to ensure that you have these elements included in it.


  • Headline: This is what will tell your visitors what they should expect in your website (within at least 3 seconds).


  • Sub-headline: This should summarize what you offer or what you do.


  • Primary CTA: You should include 2 to 3 calls to action so that you can encourage visitors to continue exploring your website.


  • Supporting image: Add images that appeal to emotions and result in actions being taken.


  • Benefits: You need to show your visitors what they can gain by buying from you.


  • Social Proof: Your new visitors must have trust in you, so adding testimonials and social proof indicates that other people already trust you.


  • Navigation: Offer your visitors a clear path from your homepage, to the rest of your site.


  • Content offer: This is a great way to get more leads to your homepage. Offer attractive things like an ebook or a guide.


  • Secondary CTA: These are other options that you can offer to your visitors if they aren’t interested in the first ones.


  • Features: List the things that your products and services provide.


  • Resources: A resource center is a great place that visitors can go to learn more information about your products and services if they aren’t ready to buy anything yet.


  • Success indicators: Put your awards and recognitions up there as well as your customer success stories. They can give a very good impression.



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