SEO can benefit from the use of blogs on your website, but that’s only if they attract links. Blogs are software tools that need to be used effectively in order to truly benefit search engine optimization.
Your blogs must include a link that people can use to find it. That’s why you need to promote it, despite how great the content of the blog is. Here are some great tactics that you can use to help you increase the search engine ranking of the blog:
- You have to create content that is useful and relevant enough for people to link to.
- You should also do an analysis on the people or sites who are linking with your competing websites or blogs and ask those people or sites to link to your blog as well.
- Ensure that the content you leave on other blogs are useful enough to ensure that the search engine crawlers can pick up your links in the comments.
- Use social bookmarking services so that they can make a copy of the static web page or of what you bookmark to do a follow link back to your blog.
- Ask another blogger to include you in their blogroll or in their list of curated blogs.
- Be a guest writer on another blog and in the bio, add a link to your very own blog.
- Use RSS directories or another business’s blogs, to submit your blogs to, so that people can see it when they look through their RSS feed.
- You can even submit your blog to a regular website directory, so that your blog will show up in the relevant categories.
- When using social media sites, include your URL in your bios or profiles.
- Write testimonials for software or services that you use, so that those businesses can publish your blog and they may also publish a link to your blog as well.
- Publish job and event listings and add a link back to your blog.
- If you get any type of media coverage, you should ensure that you ask them to publicise your blog’s link.
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