Why You Should Use Infographics in Your Online Marketing Content

With infographics, you get a combination of various content styles. There is a mixture of writing, design and analysis, all compiled in a very compact and compelling representation. It’s pretty much just text, images and statistics summarized in an image.


So why are infographics so very important to online marketers? Well, there are a number of reasons, with these included:


  • Infographics are eye-catching and captivating: They give people just what they want, which are facts, figures and statistics, in the form that they prefer (graphics and images).


  • Infographics are easy to scan through: The eyes and brain find it much easier to process infographics, as opposed to long paragraphs of content.


  • Infographics have viral success: They are really easy to share on social networks, so they spread across the internet much more quickly.


  • Infographics are portable/embeddable: You can actually get an embed code in your infographic so that visitors are led directly to your website.


  • Infographics offer worldwide coverage: Infographics are actually much better for getting your content to travel worldwide, as compared to regular print media.


  • Infographics increase traffic: Your website will experience much more traffic when your infographics are linked and attractive to viewers.


  • Infographics increase brand awareness: This is especially the case when you embed your brand and logo on your infographics.


  • Infographics are beneficial to SEO: Since infographics are so virally effective, they are more likely to be indexed higher by Google, because of their ‘Page Algorithm’.


  • Infographics can illustrate your expertise on a topic: Viewers will consider you as an authority figure or expert in the field and they’ll be much more likely to look to you as their source of knowledge.



We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!



Back to previous page

Article Categories

join us on Facebook

Get a free SEO audit in Ottawa

Looking for printing in Ottawa?

interviews with local businesses

View our website design work and graphic design samples of work from projects we've completed