If you have a business and you have a business website, your next step should be to try to gain it as much popularity as you can. This isn’t as easy and as simple as it sounds and it certainly doesn’t happen as quickly as you’d probably like it to, but you have to start somewhere in order to give your site a boost.
This article is going to show you just how you can begin to use certain offline marketing materials to promote your business website and give your business some more much-needed exposure. Pay attention and take some notes.
- Ensure that your communication materials, whether online or offline, put an emphasis on your URL and encourage readers to come to your site.
- Make sure to print your business’s web address boldly on the front of the direct mail postcards that you send out so that you can grab the attention of the recipients.
- If you have anything new or newsworthy on your website, you can issue a press release announcing it.
- You can use on-hold messages to direct people to your website or you can even use live attendants to do the same things. You just have to ensure that the information that you’re offering will appeal to the caller.
- Use any opportunity you are offered to drop your URL when you’re interviewed on the television, radio or anywhere else.
- If you’re going to be featured in a publication or an article, ensure that you include your URL in the area that they have assigned for you to put your contact information.
- Include your web address on actual items that you are distributing or items that you’re just doing some general offline advertisements with, whether they be coffee mugs, key chains, billboards or cars.
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