The Reasons You Need To Monitor Your Online Competitors

You can’t beat your competitors by ignoring them. Fighting is the best way to beat them in their online marketing and by fighting, we don’t mean physically, we mean strategically. You have to know them in order to fight them effectively and so the best way to do that is to monitor their very actions online. You can simply observe the difference between your strategies and theirs, if they’re excelling in an area that you’re struggling in. You don’t even have to let them know you’re looking.


  • Monitoring your competitors can help you to create a PR relationships and get their coverage so that you will be aware of the journalists that are worth getting acquainted with. That way, you’ll know the outlets that want to write about your company and you’ll be more quickly able to find the correct person to get into contact with.


  • You’ll be better able to understand their content marketing strategy and see how exactly they’re using their content. You’ll be able to tell which methods are working for them and which aren’t and then you’ll be able to know which methods to use for your business and which to avoid.


  • Finding their backlinks with SEO sleuthing tools and setting up an alert that can help you to monitor your competitor’s website will help to make you aware of the people who are linking them. You’ll then know which of the blog posts those content creators find intriguing and you’ll have a model to work with, to help you create content that will get you that same sort of attention.


  • You can take advantage of the unhappy customers that your competitors have gotten. Once you identify them, you can then lure them into getting comfortable enough with you so that they will buy from you.


  • Another thing you can do is collect important product feedback from your competitors’ website and other platforms. They will definitely show when they’re unhappy and what they are unhappy with and if you think that you have something of a similar nature, which will bring about this negative feedback, you can make changes to it right then and there.



We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!




Back to previous page

Article Categories

join us on Facebook

Get a free SEO audit in Ottawa

Looking for printing in Ottawa?

interviews with local businesses

View our website design work and graphic design samples of work from projects we've completed