As a marketer it is your duty to come up with ways to make your content more appealing and relevant to the audience you want to present it to. You need to create an emotional response from your audience, that can get them to do business with you. Make them fascinated with your content! We’re going to show you the ways that you can do that.
- Present to them a sense of alarm or alert. This in turn, triggers the feeling that there is a need for urgent action. That’s one of the factors that will change their reluctance towards buying your product or service, into full-blown action.
- Initiate their curiosity by presenting them the answers to their unanswered questions. They want to know what’s that “limited access” content that just might be able to ease their pain or solve their problems.
- Intrigue them by making sure your content offers them some pleasurable sensory experience. Try to integrate as many of the sense as you can within the content you provide. Make it emotional, expressive and animate to your audience.
- Show your authority and control in the industry via your content. They are more likely to listen to the people who have that level of leverage in the industry.
- Show them that you’re prestigious. They will be attracted by your rank, achievement or level of hierarchy so show them what they want to see.
- Be creative! Come up with things that break the rules, are taboo and show that you don’t conform to the norms that others in your industry have conformed to.
- Show them that they can trust you by performing consistently and predictably. They will become more loyal to your brand when they know that your brand will be loyal to them.
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