One of the most effective new lead drivers and one of the most popular modes of communication for many customers is email marketing. It has its benefits, like being very powerful and cost-effective. It’s absolutely great for return on investment (ROI).
There are ways to increase your email marketing ROI, by using things like personalization, automation, dynamic content and optimizing for mobile consumption. In actuality, it has been stated by the 2015 State of Marketing report, 66% of emails are opened on a mobile device. We’re going to show you how you can increase the email marketing ROI of your business.
- Try to be very personable by using your recipient’s first name, learning about your leads’ preferences through A/B testing and using different messages targeting your personas and segments.
- You should also go above and beyond to provide value to your recipients, based on your very own experiences. If you can retrieve data from this and give your recipients the valued information they want, they will reach out to you for a sales call in their time.
- Consistency is key. Don’t slack on your messaging. You can even use sophisticated content marketing software, to let the content creator so that you can create the eBook, article and the supplemental content pieces too.
- Ensure that you have the right timing when you’re embarking on your email marketing campaign. You have to target your audience in the morning when you want them to click or read your article, for instance. Figure out when’s the best time to get the most effective reaction from your recipients.
- Use different approaches or technologies for your campaign. Use things like Movable ink to get personalized, live and streaming content straight from a website, or tools like the GIF Brewer to make your own GIFs or even emoticons for certain emails.
- Last, but not least, make sure you proofread your email, so you don’t send it to your recipients filled with errors. Start with the email subject and check right through it, down to the very last word of the message.
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