After you’ve developed a marketing strategy and you have begun to put it into place, there are some things you need to do in order to ensure that you are able to keep track of your marketing efforts.
It’s always a good idea to ensure that you know where you stand in terms of the effectiveness of your marketing efforts. That way, you can re-examine your strategies and better determine the modifications that need to be made in order to achieve more satisfying results throughout your campaign.
Here is a 5-step approach you can use to ensure that you effectively track your marketing efforts:
- Platform by platform, audit all of the content you have. Ensure that you carefully document all of the content that you publish on each platform you use and arrange it all by title and date.
- Figure out which type of information you want to collect for every single post you have documented. Besides the post’s title, figure out what else is an important part of your blog. Do things like track the authors of the posts, observe the effectiveness of your guest posts as compared to your in-company posts, categorize your posts by key topic areas and more.
- Get to figuring out the key metrics per post. You have to know which metrics will offer you the best insight about the effectiveness of your content as it relates to completing your business goals.
- Make sure that you understand your averages and calculate a baseline for each metric. Do things like figure out what your average number of email subscribers is, figure out the number of tweets your average post gets and more.
- Always remember to update your tracking document (preferably on a monthly basis) so that you know where exactly your content stands and you’ll be able to improve its performance.
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