Are you tired of seeing your dull webpage and think that it needs some enhancement? Remember, the overall design of a website will influence a visitor's split-second decision on whether to stay or leave a particular URL. Design includes items such as the layout, font style and color, as well as the choice of graphics and pictures. However, once the visitor is drawn in by the design, the quality of a site's written text will have a lasting effect on whether a visitor will remain for a longer period of time, as well as whether or not the visitor will return sometime in the future. For this reason, with the exception of basic site design, nothing impacts the quality of a website more than its written text. Ensuring that great text is written is therefore a critical step that requires a structured approach to accomplish its goal efficiently.
Every buyer has different intentions and mind sets, hence the reason for ensuring that your marketing strategy (for example interactive content), enables users to personalize and participate in the content presented to them. By helping consumers see themselves in the brand’s experience, the technique offers the potential to deepen engagement and drive greater satisfaction.
Common interactive formats: Marketers who are looking to make a big splash with their audiences can tap into a host of compelling content features, ranging from the simple to the surreal. Here are just some of the most popular interactive formats that are generally used:
- Quizzes, polls, and surveys
- Multi-touch photos and videos
- Interactive e-books
- Live chats, diagnostic tests, and troubleshooting tools
- Interactive infographics and data visualizations
- Content wizards and recommendation engines
- Interactive timelines, heat maps, and map overlays
Semantic search also is called intent-based search. It’s something that search engines gravitate toward more and more. The reason is that, in addition to searching from a variety of devices, today’s consumers are searching with a different set of queries. It simply makes our potential customer’s job less stressful, much more effective and less time-consuming.
The use of social media is one of the most effective ways to reach out to customers in their comfort zones. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed; or an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
In addition, brand and branding are complex terms that encapsulate many different things. In short, your brand is the way your customer perceives you. In its most basic form, your brand is your promise to your customer. It tells your consumers what they can expect from your products and services. It is the total sum of their experiences and perceptions – some of which you can influence, and some that you cannot.
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