The Most Essential Marketing Plan Components


A marketing campaign must be carefully planned and processed in order to ensure its success when it is put into action. There are a number of components which must be included in your marketing plan in order to make sure that your marketing plan works well. Here they are:

  • Market research – This is data about the current customers of the market, that you have to collect, organize and record.
  • Target Market – You have to locate the target audience or niche for your product and elaborate on them.
  • Product – Do a description of your product, how it relates to your target audience, what they need, what they use right now and more.
  • Mission Statement – State who you’re selling to, what you’re selling and what your unique selling proposition is.
  • Marketing Strategies – State the marketing and promotion strategies you want to use or start using.
  • Price, position and Brand – You need to establish the strategies for determining your products price, position and brand awareness, based on the information you have gathered.
  • Budget – Carefully budget your money, based on the strategies you can afford, etc.
  • Marketing goals – Ensure that the goals you set are quantifiable.
  • Monitor your results – Make sure that your strategies are working by testing and analyzing them.

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