There has always been quite a huge focus on the means and methods that marketers can use to get new customer. That’s always good, however, one of the best set of people you should do your marketing to, are the people you already have as customers. They are the easiest and most likely people to buy into your sales tactics.
You can actually increase your revenue per person and there are a lot of things you can do to ensure that you can successfully make sales, upsell and market the additional products and services you have to offer. There are a number of ways that you can develop your business and sell to your current customers. We’ll show you what they are.
- Make an effort to keep your customers coming back to you by offering them lifetime value instead of transactional value.
- Create tactics that can help you to upsell to your current customers.
- Make offers of complementary products and services to your customers by thinking about the things that your customers have or want to purchase, which may trigger other purchases that go with them.
- Keep contact with your customers, giving them the feeling that you want to be available to help them with the things that they need, not just to sell to them.
- Make sure you perfectly time your pitch and consider the things that you can do to gain additional value, as well as capitalize on the sale.
- Get sales from business who buy from you, by getting their customers to buy from them.
- Ensure that your customers are aware of the products and services you have to offer – don’t just assume that they know all about them.
- Try to turn one client into a number of clients, by creating incentives for in-house referrals.
- Let your customers get to put a word in to what you sell, so that you can learn from it and be more likely to develop your product in a way that will make your customers more likely to buy it.
- Try presenting your customers with performance-based contracts, so they’ll be more likely to trust you and they’ll be more likely to buy.
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