The Sales Funnel: Social Media Industry Benchmarks And Their Key Metrics

There are a number of things that must happen before you actually come down to the point of making a sale. You must ensure that your sales process includes a number of essential steps that can help you to get to a sale.

Since our focus will be on social media channels, such as Facebook, YouTube, Twitter and Instagram, you may be able to use a metrics tracker such as Google Analytics, to see how well your social media networks are working for your sales funnels. In this article, we’re going to show you the different levels in the sales funnel, with their corresponding social media channels and key metrics.


For the Awareness level in the sales funnel…

  • Facebook: Impressions & reach
  • YouTube: Impressions & video views
  • Twitter: Impressions

For the Repeat Visibility & Engagement level in the sales funnel…

  • Facebook: Engagements and clicks
  • YouTube: Clicks
  • Twitter: Engagement and clicks
  • Social posts: Engagement and clicks
  • Retargeting: Audience size and impressions
  • LinkedIn group: Members and Engagements
  • Email: Subscribers, opens, clicks
  • Pinterest: Friends and engagements


For the Sales level in the funnel…

  • Search ads: Sales, revenue, profit
  • Email blasts: Sales, revenue, profit
  • Landing page optimization: Conversion rate


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