How to Integrate Social Media into Your Marketing Campaign


What is Social Media?

Social media has always existed, but what has changed in recent years is the speed at which it takes place and the medium used to network with social groups. In times gone by, you would perhaps share a good song with a friend by telling them about it, or you would lend a friend a film for them to watch. The social networking websites that have popped up on the Internet changed all of that, as advancing technology has provided consumers with immediate options for their media consumption. Websites such as YouTube and Flickr allow for quick uploads of content, ease of access, and the ability to share content and media instantly with the world. Sites such as Facebook and Twitter allow users to share content quickly with their networks that include hundreds of millions of users. As the speed of the Internet has increased, so has the popularity of social media and content sharing.

As a business owner, you are likely looking for a way to harness the power of social media to generate new leads and improve your revenue. When used correctly, social media is incredibly useful for marketing purposes, but it must be handled with care. The nature of social media allows customers to quickly share their experiences and opinions on the products or services they interact with and purchase. For those looking to reach new customers through social media, understanding the customer experience is paramount, and cannot be manipulated; rather must be made easy, user-friendly, and encouraged. When your product is useful and fairly priced, a great social media campaign can ensure your brand reaches far more people and has little to no criticism. By providing your customers with the tools to share your product, brand, and discuss their shopping experience, you are tapping into the power of social marketing and potentially having news about your business spread rapidly.

Why Social Media Marketing is a Must for Your Business

More people than ever are using social media. The interconnectedness of the Internet allows for media to be shared among groups of people with the single click of a mouse. Websites such as Facebook allow its users to share pictures, music and videos with each other, send messages, chat online, create events and comment on everything, every step of the way. That means that there is a huge potential audience to interact with your brand and assess your service or product. Networks of friends on social media sites spider across the entire world, and the friends of your customers will have other friends who may also be interested in your product. In short, it's possible to reach more people than ever before through social media and with the discussions going on everyday about products or services, wouldn't you want your business to be a part of the discussion.

The term "viral" when used in conjunction with social media means something that has reached a tipping point and spreads like wildfire across the Internet. Something that has gone viral is shared between millions of people and enters popular culture because it's been shared so often across social networks. When marketing experts are able to create content that is connected with their brand, and make it go viral, they reach more people in a short time than they might ever have thought possible. Although it is difficult to predict what will go viral (and therefore work on producing it), creating shareable content is a fantastic way to get your brand name in front of a lot of people, especially when it care be shared across these networks at no additional charge. Social marketing is a very cost-effective form of marketing for many business.

Creating a Social Media Marketing Campaign

Many social media sites allow businesses to create advertising spaces on their websites. Those pages can then be used to interact with your customers who are also using that social media site. Facebook and Google+ both allow for business pages. One way to use these pages is to field customer service problems, or to talk with your customers. Companies are able to provide value to their customers through their social media pages through promotions, giveaways and content. Creative Designs can help you create a social media campaign that will give your customers a real reason to follow your news stories and interact with you as often as possible, which will surely leading to an increase in sales.

A social media campaign is now necessary for most businesses to incorporate into their marketing strategy. Participating in this movement can be a great way for your company to improve the way customers view your business and your brand, as well as drive revenue and growth from the additional prospects that will hear about your business. Creative Designs is ready and waiting to craft a social media campaign that will help you meet your goals and improve your company's sales.

Back to previous page

Article Categories



join us on Facebook

Get a free SEO audit in Ottawa

Looking for printing in Ottawa?

interviews with local businesses

View our website design work and graphic design samples of work from projects we've completed