You may ask yourself 'why should I seek help updating my company's current website?' Well, it's because studies have shown that a well-built website will generate better customer traffic and an improved user interface will increase conversions, generating new business at an exponential rate.
The way people consume information and the way they communicate is changing. Marketers who want to effectively reach their audiences will need to be more strategic with visuals in all their marketing tactics.
Effective web design is a critical component of any marketing strategy. A compelling website design and content strategy will help nurture a lead from a general inquiry to a specific opportunity and onto a current client. Not only will it allow a visitor to navigate your site intuitively and quickly finding information in the least number of clicks possible, but it will also convert your visitors into valuable leads.
In addition, search engine optimization is mostly about making small modifications to parts of your website so that it ranks well in search engine results. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
Email marketing boosts repeat business, creates and increases awareness, and drives revenue and profit. A huge majority of people prefer to receive promotional emails from companies they do business with and about 7 out of 10 of those people have made purchases influenced by a company’s email.
At the same time, many businesses and consumers are also turning to social media, especially Facebook, to seek and share information. In fact, 49 percent of consumers have liked a business’s Facebook page to get regular updates.
In addition, if your company has a logo and that logo is utilized frequently in print materials, then the logo, logo/brand colors, brand messaging and imagery used for print must be carried over into the website design. It is important for your customers to be able to recognize your brand in all forms of communication so they associate your brand position and promise with your business.
We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!