SEO is one of the most essential aspects of your content strategy. There are quite a number of things that you can do to help you optimize the ranking of your webpage in the search results of popular search engines like Google, Bing and Yahoo. You’ll be surprised at the amount of traffic that your website may be able to attract, once you improve your SEO strategies.
However, there are a number of simple mistakes that you may be prone to, when using Search Engine Optimization. This blog post is going to show you what you may have been doing wrong.
- You may not be using analytics to see what is actually converting. You have to track your conversions and see which keywords or phrases are working best for you.
- You may not have been optimizing for local search, especially if you’re working in a business that focuses on customers in a particular region or city.
- You may not be optimizing for the right keywords, Instead, you begin optimizing for global, generic, broad keywords and keywords which only attract people looking for free information.
- You may not have the unique title tags and meta descriptions for your website.
- You may not use anchor text for internal links. In actuality, “…using a call to action as your link may increase clicks, but it also costs you the opportunity of tailoring your anchor text, one of the most important components of SEO.”
- You may be using the same anchor text for each link, which is a bad idea because it may look somewhat unnatural to users.
- You may be focusing on the quantity of the link instead of the quality of the links for search engines.
We can help make a difference for your business and help you grow your customer base with marketing, website design and social media management! You may or may not be an expert in the field of online marketing, but we certainly are and we have worked on more than 3500 projects to deliver exceptional results. We can help with whatever your Ottawa marketing needs may be. All you have to do is give us a call at Creative Designs and we can help you with your Ottawa SEO, website design Ottawa and any other marketing to help you dominate your market. Call us today!