Email Campaigns & Email Marketing Ottawa
When it comes to sales and marketing, it usually takes a few interactions between your company and your prospects before a purchase is made. Email marketing offers a great opportunity to acquire a prospects contact details and then shoot them an email with a compelling marketing pitch along with other information about your company. If used correctly, email marketing can play a major role in your marketing campaign and drive the growth of your business.
- Much more affordable than print promotions
- Interact with your customers inexpensively
- Generate repeat sales and keep your customers informed
- Gain valuable feedback from your customers
- Cross-sell and up-sell products and services to existing customers
Call us at 613-482-0480 to jump start your sales with email marketing.
Email Marketing is a Great for Your Business
The world is becoming increasingly more digital. More businesses than ever operate solely online and your customers are very, very likely to use email, Facebook, and their computers on a daily basis. Email marketing allows you to bring your brand experience directly to the people you most want to target. Consumers are becoming more Internet savvy and fully expect the companies they deal with to provide information to them whenever they want it. Although the switch to a more customer-centric experience has been occurring for some time, email marketing is still a relatively new science. Creative Designs can help you navigate the online advertising landscape and get your message directly to your customers.
One of the best benefits of an email marketing campaign is that you're able to remind your customers of who you are in the message. Even if they haven't purchased from you lately, a reminder in their email can likely lead to purchases from existing clients and increase the likelihood that they will use you again in the future. It is said to be five times more difficult to gain a new customer than to retain an old one, and email marketing is a very cost effective way of retaining your past customers as well as converting customer who are "on the fence".
A Great Email Marketing Campaign can Generate Sales
Even if you primarily operate a business from a brick and mortar location, collecting names for an email marketing campaign is a great idea. If your business is online, then it's likely that customer details are stored in your database anyway, making it easy for you to compose a marketing list for email messaging. More savvy business owners will separate their customers into different lists, then create email marketing messages that relate to those lists directly to increase the effectiveness of the campaign. The more customized and relevant a message is, the more likely a customer is to appreciate it and make a purchase. Creative Designs can help you to plan your email marketing campaign, from first gathering names to delivering a fantastic message that will drive revenue and retain customers.
Email newsletters or promotions must engage customers or else the messages will likely end up in the junk folder or trash can. A boring message will never be opened, let alone read, so finding the right words to spark interest is one area in which an email marketing campaign can shine. Creative Designs will help you to craft subject lines that get opens, as well as formulate content that will first arouse the curiosity of your customers, then bring them back to your company. We can also help to craft visuals that are pleasant and will complement your message.
Email Marketing Best Practices
Great newsletters or advertising messages follow a number of best practices. Creative Designs has a wealth of experience in creating messages, and can help with the application of email marketing best practices. Firstly, good newsletters always tell the reader what they will receive through engaging with the content. This can take the form of a table of contents or an "in this issue" section. Secondly, effective newsletters use pictures wisely, to draw attention to the message that a company wants the customer to read. Creative Designs will work with you to provide newsletters that follow best practices but are also customized for your particular audience to generate the best results.
If a customer feels as though they are being "spammed" they are more likely to unsubscribe from your newsletters. Creative Designs will help you to design an opt-in process that ensures your customers are willing recipients of your email marketing and appreciate them when they're sent out. Having a robust subscription and un-subscribe process is paramount to the success of your campaign, and we'll walk you through every step. When you have the combination of an email message that is both interesting and relevant to your business and a respectful and honest subscription policy, you have the makings of an incredibly effective email marketing campaign. Allow Creative Designs to build it for you to ensure success.
Call us at 613-482-0480 to jump start your sales with email marketing.
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