Email Marketing Best Practices

Great newsletters or advertising messages follow a number of best practices. Creative Designs has a wealth of experience in creating messages, and can help with the application of email marketing best practices. Firstly, good newsletters always tell the reader what they will receive through engaging with the content. This can take the form of a table of contents or an "in this issue" section. Secondly, effective newsletters use pictures wisely, to draw attention to the message that a company wants the customer to read. Creative Designs will work with you to provide newsletters that follow best practices but are also customized for your particular audience to generate the best results.

If a customer feels as though they are being "spammed" they are more likely to unsubscribe from your newsletters. Creative Designs will help you to design an opt-in process that ensures your customers are willing recipients of your email marketing and appreciate them when they're sent out. Having a robust subscription and un-subscribe process is paramount to the success of your campaign, and we'll walk you through every step. When you have the combination of an email message that is both interesting and relevant to your business and a respectful and honest subscription policy, you have the makings of an incredibly effective email marketing campaign. Allow Creative Designs to build it for you to ensure success.

Call us at 613-482-0480 to jump start your sales with email marketing.

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