In terms of the big marketing picture, SEO is a part of SEM
Search Engine Optimization is the act of optimizing a website through key words and website development to boost natural search engine listings (known as "organic results"). Search engine optimization is one of the most cost-effective functions of a digital marketing campaign and yields a great return on investment when it's done correctly.
The higher you are ranked on a search engine, the more customers will find you. Effective SEO increases your ranking thus increasing your brand awareness and traffic.
Much like SEO, SEM (search engine marketing) is the process of gaining traffic from search engines through marketing tools such as:
- Paid inclusion and trusted feed programs
- Pay-for-placement management (includes pay-per-click)
- Link popularity and reputation development
Search Engine Marketing (SEM) utilizes paid tools like Google AdWords and Pay-Per-Click (PPC) advertising. SEM is usually combined with SEO efforts and requires an additional investment to pay for the third-party components and tools such as banner ads, paid placements in search engines etc.
If you are looking to gain traffic to your website and social media pages then SEM can bring a tremendous amount of value to your SEO campaign.
It's time to harness the power of search engine marketing!
Call us today at 613-482-0480 to get started with your SEO and SEM assessment and take your business to the next level of growth.