The first-ever book to show
businesses step by step how to capitalize on advertising programs
offered by Google, the world's #1 search engine, with more than 200
million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From
selecting the right keywords to crafting the right message, the book
explains how to boost site traffic using AdWords, Google's hugely
successful sponsored-link advertising program, which now has more than
150,000 advertisers
Also details how to make money with
AdSense, a Google program that funnels relevant AdWords ads to other
sites-and pays those sites whenever someone clicks on them