The answer to this question is not as simple as a yes or no. To answer this question you need to think about what you are trying to accomplish. It may be a good idea to ask some of your existing customers if they would find any benefit to having a mobile version of your site and if so, what features they would like to see on the mobile version. Perhaps they would want to see your daily specials or driving directions that integrate with their mobile device's internal GPS services for turn-by-turn directions.
It is true that more and more people are searching for local businesses on their mobile devices. Having a mobile version of your website that is easy to navigate and provides customers with useful information could be a major deciding factor between you and the competition and this would ultimately increase your conversion rates.
Picture this scenario....
A potential customer and her husband are deciding which restaurant to go to for lunch and they check their smart phone for local restaurants to see what lunch specials are available as well as proximity to their location.
If you own a restaurant that is nearby and you have a mobile friendly website with your menu, current specials, and a link to directions in Google Maps then you increase the chances that these customers will visit your establishment for lunch.
In a nutshell, a mobile website gives you a strong competitive edge over your competition that does not offer a pleasant mobile viewing experience to prospective customers.
Call us now at 613-482-0480 to discuss your mobile website development needs so you can start marketing to customers while they are on the move!