Website updates can yield a tremendous return for a minimal investment. We know you are busy running your business; that's why we take care of updating your website on a scheduled basis so that your customers keep coming back to discover what's new with your company, take advantage of your current promotions, and find out more about your evolving and growing business.
- Keep visitors coming back for fresh, updated content
- Improve your search engine ranking
- Reflect an accurate image of your growing and changing company
- Generate more sales by constantly promoting to returning customers
Call us today at 613-482-0480 to keep your website fresh and customers coming back for more!
You Should Update Your Website Frequently
One of the really great things about websites are that most changes are instant and in comparison to other methods of delivering your marketing messages, changes to your content are very inexpensive. Overnight you can change what was once a drab and boring website into something exciting, engaging and profitable. Not only that, but anything new you wish to add to your site can be accomplished in mere minutes, meaning your fantastic ideas can find their way to reality almost as soon as you've thought them up. Creative Designs can help you to update your website on a monthly basis, or help you to develop a plan that will ensure something fresh is added at specific times, perhaps coinciding with important periods of the year for your business. Whether you need frequent website updates, or something a little more occasional, we can help you with all of your website updates and web maintenance.
Updating Your Website Regularly has Many Benefits
There are a multitude of reasons to update your website on a regular basis and one of the most important has to do with the visitors to your website. Whenever someone is in need of the service or product you provide, you want to be "top-of-mind". This means that whenever they think of something connected with your business such as your services or products, they think of your business. That's a sure fire way to convert potential customers into repeat customers and one way to accomplish this is through regular website updates. Those updates provide a reason for your visitors to return to your site, as they will want to absorb the new content and see what's changed. The more frequently customers come back to your website, the more opportunities you have to solicit your services and products to them in order to generate more sales. One of the best ways to increase the revenue your business is generating is to increase the number of transactions you have with each customer.
if you have 2000 customers and you want to double your sales in the following quarter, you can simply increase the amount of transactions that each customer will make with your business. So if all of your customers buy one item a year and you can sell them two items a year through promotions on your website than you will have successfully reached your goal of doubling your sales for the quarter. This example illustrates the importance of maintaining your customer base and retaining existing customers on your website. In the marketing world we call this "visitor loyalty".
Another reason that it is important to update your website regularly has to do with search engines. When something changes on your website, a search engine will revisit your website and take note of what content has changed or been added. The more content you add to your site that relates to the topic you want to rank highly for, the better your website will do in search results. Search engines love content and they want to deliver up-to-date and relevant content to their users. This is why website updates are crucial to the success of your business. As such, monthly updating of your content, or regular additions of new material can have a greatly beneficial effect on your online presence, which as anyone will tell you, is hugely important in today's marketplace and must be part of your marketing campaigns.
Website Updates are Inexpensive
Luckily your website functions much differently than other marketing and promotional tools for your business such as newspaper ads, Yellow Pages ads, flyers & brochures etc. These offline methods of promotion almost always require a new publication when changes are made and can be very costly to create. In comparison to these methods, website updates and changes are very affordable and can be completed very quickly.
Creative Designs in Ottawa can help you to keep your website fresh with new updates quickly and inexpensively. With only a small investment of your effort, we can ensure that your updates show up quickly and can have the effect you want them to as soon as possible. We understand that your time is precious, so let us do the hard work for you to keep your visitors coming back to learn more about your company, your products, and your services.
Finally, consumers want to know that your business is alive and kicking! Regular updates to a blog, to your text, to your pictures and your offerings (whatever they may be) will help to show everyone who visits your site that there is a lot going on with your company. This can lead to a greater sense of excitement to use your product or service, ensuring more leads, more customers and at the end of the day, more revenue. Research has shown that a returning visitor is more likely to leave a site if the content they see there is the same as it was the last time they visited. We're here to ensure that's never a problem for your company. Instead, they'll visit your site and wonder just what they've missed out on in the interim.
Change and Competition - Website Updates are Necessary!
The Internet's natural state is that of change, and if a company doesn't participate in that process of constant evolution, then they are more than likely going to be left behind and forgotten. We care about the success of your business and will work with you to ensure you are successful with your business. Creative Designs in Ottawa offers a fantastic service that takes the difficulty out of staying up-to-date and current with your website. Our monthly plans and website updates ensure that no matter what kind of service or product you offer, you'll be able to keep returning visitors, search engines and potential customers engaged and ready to buy.